Performance, Change and Strategy

Executive and corporate coaching

What is corporate coaching? What is executive coaching?  What is the difference between coaching corporate and  other coaching? I was asked this recently and my initial response is like coaching a high performer in sport corporate ae and executive coaching  describes the environment that as a coach I’m working in. however there is more to this level than this.   

 Whether I’m  doing ‘corporate executive coaching’ or paid for coaching a corporate executive I am being contracted by the firm , by the organisation so I need to find out what  they want from the interventions and what their goals are otherwise I’m just coaching an individual in isolation versus  the individual and the corporate body he or she works for. Corporate and executive coaching takes into account the corporate executive and the corporate itself . I sometimes refer to this as coaching corporate and coaching the executive who is part of the system politically and otherwise…

I focused both on coaching the performer and  coaching corporate so that the Executive and Corporate  Coaching delivers both  improved individual  performance and has a transformational  impact on the organization  raising  Corporate business performance.   

Whether I’m coaching an accountant or working with  private equity professionals if the corporate has paid for the coaching then they are holding the reins with regard to the focus of the sessions and are part of the contracting and review process (and the feedback process!) . If not then I’m coaching executives who are part of the corporate but the coaching is solely about the individual’s topics, goals and criteria . For me the question what  is corporate coaching is too broad and needs breaking down ….